How Canadian startups are changing the way men shop
Financial Post, October 6, 2013 • For many men, the idea of going to a mall, browsing through racks on racks of clothes and then critiquing friends’ outfits sounds like a nightmare.
But that doesn’t mean every man hates buying clothes — they just dislike shopping in a woman’s world. That’s, at least, the thinking that several Canadian online startups are buying into.
Companies such as Indochino, Frank & Oak and Suitly are trying to change the way men shop, promising more convenience, personalization and never having to step foot in a mall. These startups are trying to capture a growing part of Canada’s $24.25-billion e-commerce market — which is expected to grow to $37.87-billion by 2017, according to EMarketer — by providing services such as online tailoring and shipping crates of clothes to men so they can select items from the comfort of their home.