Changing how men shop

How Canadian startups are changing the way men shop

How Canadian startups are changing the way men shop

How Canadian startups are changing the way men shop

Financial Post, October 6, 2013 • For many men, the idea of going to a mall, browsing through racks on racks of clothes and then critiquing friends’ outfits sounds like a nightmare.

But that doesn’t mean every man hates buying clothes — they just dislike shopping in a woman’s world. That’s, at least, the thinking that several Canadian online startups are buying into.

Companies such as Indochino, Frank & Oak and Suitly are trying to change the way men shop, promising more convenience, personalization and never having to step foot in a mall. These startups are trying to capture a growing part of Canada’s $24.25-billion e-commerce market — which is expected to grow to $37.87-billion by 2017, according to EMarketer — by providing services such as online tailoring and shipping crates of clothes to men so they can select items from the comfort of their home.

Read the full article here